Avery Lane — Vol. 07

4 entries

Case studies

Selected work, annotated.

Each project is written up like a short report — the brief, the decisions that mattered and what changed as a result.

No.

Project

Client

Discipline

Year

Filter

Northfield Capital
Financial services · 2026
Rebuilding trust in a wealth platform
A strategy sprint and design-system programme that turned a sprawling investment dashboard into a calm, legible product clients actually open.
Halcyon Health
Healthcare · 2025
Onboarding clinics in six days, not twenty-one
A service-design engagement that rebuilt how a healthcare network brings new clinics onto its platform — across paperwork, people and product.
Orbit Freight
Logistics · 2025
A brand that moves at the speed of freight
Positioning, identity and voice for a logistics scale-up repositioning from 'cheap and fast' to 'reliable and transparent'.
Atlas Public Labs
Public sector · 2024
One operations platform for twelve teams
Replacing a patchwork of spreadsheets with a shared platform for a public-sector agency — designed with the people who run it every day.

Theme

Presets