Vol. 07 — 2026

Avery Lane — Independent Product & Brand Consultant

Making complex things feel inevitable.

I partner with founders, product leaders and in-house teams to shape strategy, design systems and brands — from the first workshop to the final hand-off.

Read the case studies →Start a project
Booking engagements from Q1

01Selected work

All work →

Case studies in clarity.

A short selection of recent engagements — each written up with context, decisions and outcomes.

02By the numbers

A practice built on repeat work.

Years in practice
12+
Agency, in-house and independent
Engagements delivered
60+
Across 9 industries
Average client rating
4.9/5
From post-project reviews
Repeat or referred clients
70%
Rolling three-year average

Figures as of 2026. Replace these in src/site.config.ts.

03Services

Services & process →

Ways we can work together.

Defined engagements with clear outcomes — or a flexible retainer when you need senior judgement on tap.

  1. 01

    Product Strategy Sprint

    A focused engagement to align leadership on the problem worth solving, the people it's for and what success looks like — before a single screen is designed.

    2–3 weeks

  2. 02

    Design System Foundations

    A durable visual and component language your team can ship with — documented, accessible and built to grow with the product rather than slow it down.

    6–10 weeks

  3. 03

    Brand Identity & Voice

    Positioning, identity and verbal voice for organisations entering a new market, raising a round or growing past the founder's original sketch.

    5–8 weeks

  4. 04

    Fractional Design Lead

    Senior design leadership on a part-time basis — coaching your team, running critique, and owning the quality bar while you hire or scale.

    Monthly, 3-month minimum

04Clients & collaborators

In good company.

05In their words

Avery has a rare ability to make a room of opinionated people agree on what matters — and then make it real. Our product finally looks like the company we're trying to be.

Priya RamanChief Product Officer, Northfield Capital

06Journal

All entries →

Notes from the studio.

Occasional essays on strategy, systems and the craft of making things clear.

  1. 1 min read

    The case for boring dashboards→

    Why the most useful screen in your product is probably the least exciting one — and how to design it on purpose.

  2. 1 min read

    Writing decisions down→

    A lightweight decision log is the cheapest design tool I know. Here's the template I use on every engagement.

  3. 1 min read

    Designing for the hand-over→

    The final week of an engagement decides whether the work survives. Notes on leaving well.

Booking engagements from Q1

An intro call is free, unhurried and comes with honest advice — even if it's “don't hire me yet”.

Book an intro call ↗Send a brief
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