Avery Lane — Vol. 07

4 engagements

Services

Engagements with a clear shape.

Fixed-scope projects with agreed outcomes, or ongoing senior support. Every engagement starts with a free intro call.

  1. 01

    Product Strategy Sprint

    A focused engagement to align leadership on the problem worth solving, the people it's for and what success looks like — before a single screen is designed.

    Deliverables

    • Stakeholder & customer interviews
    • Opportunity map and prioritised bets
    • Success metrics and measurement plan
    • Executive narrative deck
    Duration
    2–3 weeks
    Investment
    From $8,000

  2. 02

    Design System Foundations

    A durable visual and component language your team can ship with — documented, accessible and built to grow with the product rather than slow it down.

    Deliverables

    • Audit of existing UI and patterns
    • Tokens for colour, type, spacing and motion
    • Core component library & usage guidelines
    • Governance model and contribution playbook
    Duration
    6–10 weeks
    Investment
    From $24,000

  3. 03

    Brand Identity & Voice

    Positioning, identity and verbal voice for organisations entering a new market, raising a round or growing past the founder's original sketch.

    Deliverables

    • Positioning & messaging framework
    • Logotype, palette and typographic system
    • Brand guidelines and templates
    • Launch assets
    Duration
    5–8 weeks
    Investment
    From $18,000

  4. 04

    Fractional Design Lead

    Senior design leadership on a part-time basis — coaching your team, running critique, and owning the quality bar while you hire or scale.

    Deliverables

    • Two days a week embedded with your team
    • Weekly critique and planning sessions
    • Hiring support and career frameworks
    • Quarterly design health report
    Duration
    Monthly, 3-month minimum
    Investment
    From $6,500 / mo

01Process

Four phases, no surprises.

A predictable rhythm with weekly check-ins and decisions written down.

  1. 01Week 1

    Listen

    Interviews, data and a close read of what already exists. We agree on the real problem and how we'll know it's solved.

  2. 02Weeks 2–3

    Frame

    Principles, opportunity areas and a shortlist of directions — tested early with the people who'll use the result.

  3. 03Weeks 3–8

    Make

    Iterative design and prototyping in short cycles, with weekly reviews and decisions logged in the open.

  4. 04Final week

    Hand over

    Documentation, training and a clean transfer of ownership so the work keeps its quality long after I've gone.

02Questions

Frequently asked.

How soon can we start?

Engagements usually begin two to four weeks after we agree on scope. The current availability is shown at the top of every page.

How do you price projects?

Fixed-fee per phase, agreed up front, with a clear list of deliverables. Retainers are billed monthly. I'm happy to work within an existing budget and shape scope around it.

Do you work remotely?

Yes — most work is remote with focused in-person workshops when they add real value. I overlap comfortably with European and US East Coast hours.

Do you work alone or with a team?

I lead every engagement personally and bring in trusted specialists — researchers, illustrators, engineers — when the work calls for it.

What do you need from us?

A decision-maker who can give feedback weekly, access to existing research and data, and an hour with the people closest to your customers.

Booking engagements from Q1

An intro call is free, unhurried and comes with honest advice — even if it's “don't hire me yet”.

Book an intro call ↗Send a brief
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